Pinktown: Fashion Jewelry Wholesale Platform

Pinktown is a wholesale jewelry platform targeting retailers across the USA. As a Magento Backend Developer, I worked on various aspects of backend customizations, performance enhancements, and integrations to support bulk buyers and fast-moving inventory.

Key Achievements:

• Developed a custom tier-pricing module based on customer group and purchase history.
• Integrated email marketing tools and real-time inventory sync using third-party APIs.
• Optimized Redis cache and full-page caching for faster storefront load times.
• Created scheduled cron jobs to sync pricing and promotions for time-sensitive events.
• Enhanced checkout flow and implemented custom shipping logic for bulk orders.